Boutique Store Design

Published: 30th March 2010
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In a boutique, image is everything. Boutiques offer customers a unique shopping experience that is rich in interesting displays, decorations, and style. The theme of a boutique can be what brings customers back again and again. Creating an interesting theme is important, but making your boutique accessible, shoppable, and easy to navigate can be just as important.



Have you ever seen a store that looked really interesting, but then you go in and everything is crowded and messy? It can be a big turn-off. Unless I'm shopping a garage sale, then I expect everything to be visible when I look at a display. I want to feel like my size will be there if I like what I see. I like to get an idea of what the clothes and accessories will look like if I put them on, without having to spend all day in the dressing room. I don't want to feel like I'm squeezed in with other customers, hunting through piles of clothes all day.



Your boutique store design should take the customer's shopping experience into consideration. You can utilize certain rules of retail display to help you make the greatest impact. You know, being a boutique owner, that impressions are your biggest weapons. You want your customer to feel what you're trying to convey with your store the second they lay eyes on it. This is, after all, what has made boutiques such a huge success this century.



People want to feel like they are unique, interesting, and important. This drives them to shop the smaller stores, boutiques, or handmade goods outlets. Make sure that your displays are creative and stay true to your store's theme. Make your customers feel like they are important and like their happiness is your first priority.



Create displays using mannequins or mannequin forms to show them what unique items would look like if they are worn. Mannequins give you a unique edge when conveying a certain message. They help you to create more interesting, personal, and effective displays than you could ever create without them.



Making room for all of this interesting stuff may seem like a problem at first, but really you may have more room than you think. Utilizing vertical wall space can help you to make more room while keeping your displays nice, neat and organized. You can use something like slatwall to affordable and attractively make space on the walls of your boutique. Use slatwall panels in spaces that are oddly shaped. Use slatwall accessories to hang just about any type of item on the wall. You will love how versatile your slatwall is, and it will help you make room for all the displays that you can think up.



About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading online resource for retail displays, including mannequins, dress mannequin forms, female mannequins, slatwall and slatwall panels. For more information, please visit http://www.slstoredisplays.com.

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