Custom Displays and Promotions

Creating custom displays can help you to gain an advantage over your competition. Some companies create their entire image with their displays. Promotions can also be boosted by high impact visuals that help you to communicate with your customers on many different levels. Retail has a lot to do with image, branding, and visuals. All of these things influence what your customers think and feel. Use these tips from the retail visual pros to help you create your own, highly effective retail displays and promotions.



1) Think about your store image every time you create a display. There’s a lot more behind a good design than stacks of clothes and a sign. There should be balance within the visual so that people are comfortable when they first see it. The whole picture should say something about you while communicating confidence to your customers.



2) Communicating with customers is your main goal, since this is what will help you make sales and drive repeat business. Think about what you ask yourself when you’re about to buy something. First, you evaluate the store. If you’re looking for quality and you’re not concerned about price, you may look for high-end store fixtures, lighting, and an overall sophisticated atmosphere. You may even make decisions about a store based on your first glance at their storefront or sign. Once inside, you are looking for other things that communicate to you that you are likely to find the quality merchandise you’re looking for. From the customer service to the hangers that they use, you’re constantly making judgments that will eventually lead to a purchase, if everything is in order for you.



3) Answer questions in your customers’ minds before they have a chance to ask them. This means, clearly labeling everything. Make sure that displays style matches the quality and the price of the items you’re promoting. Signage and other surroundings should indicate what price range the customer will be looking at. Use mannequins so that customers can see what items go together and what they look like when they are worn. Giving information like this up front helps to answer many of the questions that could turn a customer away if they went unanswered.



4) Creating a great display is something that you will be doing a lot. Making it easy to switch things up will not only make it easier on you, but it will make it possible for you to do it more often in order to keep everything interesting for your customers. Using items like slatwall and slatwall panels makes moving displays around virtually effortless. Use slatwall accessories, like hooks, bars, and shelves, to create custom retail displays that are sure to make the statement that you are looking for.